9 Reasons Why He Does Not Show His Affection

6. The more I say it, the less genuine it sounds.

Because he thinks the word “love” should be reserved for that perfectly breathtaking moment between the two of you, he does not abuse the word daily. “I save it for those truly important moments.” Some also commented, “The more often I tell her, the less enthusiastic her reaction gets. I decided to tell her only on special occasions.” Some men are careful about not depleting the weight of the word “love.”