5 Reasons Why A Man Acts Cold Towards A Woman He Likes

4. He doesn’t want others to know that he likes you.

If he’s nice and affectionate over the phone or email, but cold and distant at work or school, he probably doesn’t want others to know how he feels about you. Especially if he’s your boss or supervisor, it’s unethical for him to play favors. You need to understand his position and not make a big fuss about it.